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SEO & Performance

Technical SEO & performance – get found on Google

Even the best website achieves little if nobody finds it. Colyer-Commerce uses technical SEO, structured data and uncompromising performance to make sure search engines understand your pages and visitors reach their goal quickly.

Free initial callWork

What you get

  • Core Web Vitals

    Loading speed, responsiveness and visual stability are measured and improved in a targeted way.

  • Structured data

    Schema.org markup for your business, services and FAQs helps Google understand your content.

  • Local SEO

    Regional landing pages and local signals so you’re found in the area you serve.

  • Clean technical setup

    Semantic HTML, sitemap, canonicals and hreflang for multilingual sites – implemented correctly.

  • Structured content

    Site architecture and headings that match the search terms your audience actually uses.

  • Results you can follow

    Measurable improvements rather than gut feeling – tracked with Google Search Console and Lighthouse.

Why technical SEO is the foundation of visibility

Search engine optimisation doesn’t start with keywords; it starts with technology. If Google can’t crawl your pages cleanly, understand them and serve them quickly, even the best copy won’t help much. Technical SEO lays the groundwork: a clear site structure, correct metadata, structured data, an up-to-date sitemap and fast load times.

Performance is a ranking factor in its own right. Through the Core Web Vitals, Google assesses how quickly a page loads, how fast it responds to input and whether content shifts around while loading. Fast pages don’t just rank better; they keep visitors engaged for longer and lead to more enquiries.

For businesses with a regional focus, local SEO comes on top: if you want to be found in your town or region, you need relevant landing pages, consistent business information and local relevance signals.

Our approach: analyse, implement, measure

First we analyse where things stand: how fast does your site load, where are images, scripts or fonts slowing it down, which pages are indexed, and where are structured data or meaningful meta tags missing? The result is a prioritised list of measures – most impactful first.

Implementation happens directly in the code. On websites we build ourselves, technical SEO is standard anyway: semantic HTML, Schema.org markup, hreflang for multiple languages, optimised images and modern delivery with Next.js. For existing sites we assess what can be optimised and when a rebuild would be the more sustainable option.

We make results visible through Lighthouse audits, Google Search Console and how your visibility develops over time. Honest SEO work never promises rankings, but it creates the best possible conditions for them.

Working together: clear and direct

You work directly with the developer who also implements the changes. Analysis and implementation are in one pair of hands, so recommendations don’t end up as a forgotten PDF. We explain why each measure matters – clearly and without jargon.

Colyer-Commerce supports businesses in Switzerland, Germany, Austria, the UK and throughout Europe, remotely and in English or German. Especially for multilingual sites targeting several countries, a clean technical implementation is essential.

After a free initial call and a first assessment, you receive a tailored quote.

Related work

FAQ

SEO & Performance: Frequently asked questions

Can’t find your question? Write to us – we’ll get back to you personally and promptly.

What is technical SEO?

Technical SEO covers everything that helps search engines crawl, understand and quickly serve your website – site structure, metadata, structured data, sitemaps, hreflang and load times, for example.

What are Core Web Vitals?

Core Web Vitals are metrics Google uses to measure user experience: how quickly the main content loads, how fast the page responds to input and how stable the layout stays while loading. They feed into rankings.

Can you guarantee the top spot on Google?

No – and nobody honestly can. Rankings depend on many factors that no one fully controls. We create the technical and content foundations that give your website the best possible chance.

How long does SEO take to work?

Technical improvements such as faster load times benefit your visitors immediately. It usually takes a few weeks to a few months for search engines to fully reflect changes, depending on competition and your starting point.

Can you optimise an existing website?

Yes. We analyse your current site and implement sensible improvements. If the technical foundation stands in the way of bigger gains, we’ll tell you honestly whether a rebuild makes more sense in the long run.

Contact

Let’s build something great together.

Tell us about your idea, your project or your challenge. We’ll get back to you personally – no sales pressure, just an honest assessment.

  • Free, no-obligation initial call
  • A tailored quote instead of a fixed package
  • One dedicated contact – from day one

Prefer email?

n.colyer@colyer-commerce.ch
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